Pride / Kiều Hạnh is positioned as a lower-budget premium period romance: a recognisable literary engine, a distinctive Vietnamese 1938 world, and a production target in the US$800,000-1,000,000 range.
The timing is compelling. Public 2025 reporting points to a breakout year for Vietnamese cinema: domestic films captured more than 60% of market share, local film revenue reached roughly 3.65 trillion VND, and the market produced record-level hits including Red Rain, The 4 Rascals, Detective Kien, Hijacked, and Tunnel: Sun in the Dark.
This project is not trying to compete as a giant effects film. It is built for controlled production value: contained social worlds, recognisable source DNA, cast-driven emotion, premium costume and production design, and a strong regional platform conversation with Galaxy Play and Early Risers.

Public 2025 box office reporting shows local-language films gaining share, record domestic grosses, and stronger evidence that Vietnamese stories can become large-scale audience events.
Approximate 2025 domestic box office revenue for Vietnamese films, nearly double 2024.
Approximate total gross reported for Red Rain, the top Vietnam release of 2025.
Target production budget range for a controlled premium period romance.
Indicative public-market figures from Box Office Vietnam reporting carried by Vietnamese press and international box office trackers. Final investor materials should refresh numbers before circulation.

